Small Business Marketing: Making a great first impression online

Secured Logistics – Website Redesign and Integrated Marketing

The team at myMarketing Cafe works with small business owners to help them create a polished online presence using the digital channels that are most relevant to the target audience. Most recently, we worked with our client Secured Logistics. Here is a quick look at their story.

Challenge: Secured Logistics is a leading, Florida-based third-party logistics and transportation company.  Third-party logistics providers operate in a highly competitive industry – an industry that lately is shrinking in numbers but with companies growing in size. The team at Secured Logistics faced the challenge of demonstrating the team’s decades of industry expertise in a relatively new company.

Solution: With over 20 years experience in the logistics industry, company President, Benjamin Fricke, had established a strong foundation to set his company apart from its competitors. When looking at future growth and expansion, Fricke and his team launched a branding project to create a strong digital presence communicating the company’s client-centered approach to logistics services and emphasizing its key differentiators.

Fricke built the company around a partnership philosophy and wanted the online presence to support this philosophy, he said, “We strive to build trusting partnerships with our employees, our business partners, our vendors, and our customers. We believe this is the only way to continue to provide the efficient, cost-effective and quality service our customers deserve.”

Phase I Project Goals:

• Design a new responsive, industry-relevant, and professional website
• Communicate the company’s mission to provide high quality solutions with measurable results
• Integrate the online website with established online social media channels
• Provide easy solutions for prospects and clients
• Present the established industry experience of the team
• Showcase the key differentiators of the company

It was important that the new website communicate the mission and experience of the team as well as the industry-unique services the company provides. The team sought a simple, bold online presence with easy-to-access solutions for prospects and clients.

Phase II Project Goals:

• Integrate with an inbound marketing strategy
• Integrate Google Analytics
• Search Engine Optimization

Fricke and his team are finalizing the company’s inbound marketing strategy. One of the key challenges for many small business owners is having the time to find relevant industry news and share it with prospects. To assist with this challenge, we set up a news room on the site that automatically curates the best content on the web. The news room will also include Secured Logistics’ announcements, articles and white papers as they are published.

Results:

The myMarketing Cafe team works with owners of small to mid-size businesses across many industries, including technology, manufacturing, finance, insurance, restaurant and hospitality, nonprofit, business consulting, wholesale and distribution, logistics and transportation. Our customized services help business owners share their story in a unique and compelling way to attract and build relationships with the ideal customers. Contact us to schedule a free consultation.