How to Create Clickable Social Cards in Seconds

Today’s guest post comes to us from Ellie Summers and the team over at The Website Group based in the United Kingdom. Ellie shares an easy way to create clickable social cards in seconds.

According to recent research by Hubspot, marketers are using visual marketing more than any other form of marketing except for blogging. Visual marketing can include anything from videos to infographics to images. It’s a faster, more appealing way to grab the viewer’s attention and engage them with your content.

One of the most popular tactics of visual marketing is to use images with social posts. Social posts that include images typically see two to three times more engagement than text-only posts. And now what is helping to increase conversions, even more, is a tactic called clickable social cards.

What is a clickable social card?

Clickable social cards used on sites like Twitter, Facebook, Instagram and Pinterest all work in much the same way. They add a strong visual appeal to an otherwise ordinary social post. The added visual content instantly draws the attention of your audience. It enables you to tap into a buyer’s emotions with a captivating image and call-to-action.

What’s most valuable with a clickable social card is that it is directly linked to a landing page. The entire image and text are clickable, and once clicked, your buyer is on their way to your website.

Conversely, when you just add an image to a post, it’s not clickable. Any links that you’ve highlighted in the image are converted to text and could be missed by your audience.

 

Did you know that popular microblogging website Tumblr managed to increase referral traffic from Facebook by more than 250% simply by implementing clickable social cards? Social cards are incredibly effective at increasing engagement rates and driving more quality traffic from social media platforms.

Why aren’t more small businesses using clickable social cards?

The problem is that less-experienced website owners can find it both challenging and time-consuming to create social cards from scratch. Fortunately, you don’t have to be a pro at coding to create a perfect clickable social card for your website. Free web-based tools such as AnyImage allow you to create unlimited social cards in seconds using unique images, titles, and descriptions. With AnyImage, you can also link the cards to any web page of your choice – even if you’re not the owner of the site.

If you want to learn more about how AnyImage can help drive more traffic to your website, check out the comprehensive infographic below.