How To Grow Your Small Business With Landing Pages
Today’s connection post is from Kimberly Maceda. Kimberly is a Content Writer for ActiveTrail. She writes for some top online marketing sites and gives blogging advice on email marketing and marketing automation. Activetrail is a leading provider of professional-grade email marketing and automation software for growing businesses. Connect with Kimberly on LinkedIn. (Photos provided by ActiveTrail.)
How To Grow Your Small Business With Landing Pages
A website is an effective way to promote your small business, get leads, highlight your products or services, shout out a new promo, or build a community from loyal customers. With help from email marketing automation software, the leads you get from your site can be used to send out strategic campaigns.
One sometimes-overlooked feature that should be utilized to its fullest potential is the landing page. The landing page has a long list of benefits when used strategically. One of those benefits is having your site gather 12 times more leads just by having 40+ landing pages. That may seem like a lot of landing pages, but the results are worth it. Landing pages are an excellent means for building a solid email list and expanding your business’ network.
Landing pages can be utilized differently from each other, and this depends on your main objective and overall strategy for your business or campaign. A long landing page can generate up to 220% more leads, or it can be an above the fold call-to-action type. However you decide to execute your landing pages, be sure to mix up the elements that can be seen on your page.
As mentioned earlier, there are several different benefits to maximizing landing pages. Check out this list so you can start mapping them out.
- Build Your Subscriber List
It is important for you to build a healthy email list, so you’ll have a group of the right people to send your campaigns to. But how can you get those people to sign up for your list? One way is to build a landing page.
Listing the many perks of signing up is a popular and effective method to entice people to your site. Landing pages allow you to insert fields that directly capture subscribers’ contact information during signup. It’s best to keep the number of fields limited to four where there is a 120% increase in conversions. To keep these subscribers, try sending out aesthetically pleasing email campaigns with the help of your email marketing automation software.
- Generate Solid Leads
The information gathered from people signing up and giving contact information on your landing pages will give you a good overview of the number of people interested in your business. With their information at your fingertips, you now have solid leads to follow up with whenever you want.
Based on the information gathered, email campaigns can be tailored around their interests or behavior. As you get better at this tactic, your business will slowly move towards the direction you want it to.
- Showcase A Promotion
When promoting your business, design a landing page that will maximize benefits. An example is inserting a countdown timer to create a sense of urgency for your customers. Using a visual element showing the urgency of your promo can increase sales up to 300%.
Another strategic landing page tactic is to use the page as a visual guide to answer common questions customers may have about your promo. The language in the offer should be creatively worded to entice as many subscribers as possible.
- Highlight A Specific Product
Are you looking for a way to highlight a specific product? Maybe your top-selling product? A landing page is the answer. Use this page to offer more information about the product, in-depth photos, discussions, and anything else at your disposal to reach your subscribers.
Landing pages are also beneficial for email campaigns. A call-to-action button in your email will send people to your landing page where they hopefully will fill out a form or contact your business. Information can be gathered that shows the email’s click-through rate, bounce rate once on the landing page, and other important information. Different templates can be used to determine which ones are most effective.
- Tease Customers with Something New
When launching a new product, creating a dedicated landing page for that product will pique the interests of your loyal customers and hopefully get new customers interested as well. Adding new silhouette images or video in your landing page is another small way to make the page more dynamic and keep people coming back for more.
Wrap Up
A landing page will help you boost your business, and it blends well with other practices like email marketing. So get creative, start planning out the landing pages for your website, and you’ll meet your objectives and see those numbers increase.
