Quick Tips for Creating Standout LinkedIn Video Content
Today’s connection post is brought to you by Geoffrey Klein. Geoffrey is the Founder & CEO of nine dots, a video and animation company that helps businesses share their message through visual communication to connect with their audience. Geoffrey is also a Tedx speaker and an adjunct professor at Temple University’s School of Media & Communications. His experience spans from being legally trained to working for Seth Godin to working on major motion pictures at Paramount Pictures and MGM Studios.
Quick Tips for Creating Standout LinkedIn Video Content
Story matters when it comes to effectively connecting with an audience (there is even scientific evidence to support this). Visual stories are the most powerful way to leverage both.
As humans, compared to text, our brains process visuals 60,000 times faster. More than 60% of the population are visual learners.
In business and specifically marketing, the overused phrase “Content Is King” is accurate. Being married to a Brit, I recognize that there is also a Queen who is even more powerful (at least in modern England). For content purposes, I like to say that Engagement is Queen! Creating visual stories will help boost engagement. There are a variety of visual options – static graphic images, photographs, memes, gifs, live video, or corporate animation.
While we are partial to corporate animation, compelling stories in video content, whether live or animated, will help grab the attention of your audience and make your message memorable.
LinkedIn is the best platform for Business-To-Business marketing. With more than 774 million members across 200 countries, LinkedIn is much more than a recruiting tool. It is a dynamic hub for connecting and interacting with other professionals. As such, sharing valuable content is critical and is on the rise – with a 60% increase year over year.
While there are many types of content shared on LinkedIn, 75% say video has been effective.
Video content is one of the best ways to communicate your story in an impactful and engaging way. This is as true for LinkedIn as for other platforms. Yet, many struggle with where to begin and how to share video on LinkedIn. Further, others struggle with standing out in the noise of the immense content being shared.
Here are some tips on how to implement the power of story and video on LinkedIn.
BE AUTHENTIC
Like all modern consumers, LinkedIn users will be turned off by content that appears too salesy. Content that doesn’t appear genuine can have a devastating impact on a brand’s reputation. On the flip side, when content is delivered in an authentic way, audiences are very receptive to the message. Video and animation are golden opportunities to communicate with LinkedIn users in a direct and transparent way. Don’t squander the opportunity. It’s better to have slightly less polished video content that is very authentic than to have super polished content that appears insincere.
GO NATIVE
Platforms want their visitors to stay on their platforms. Therefore, they reward businesses that share content natively rather than hosting the video or animated content on sources outside of LinkedIn like YouTube. Upload video directly to LinkedIn and your content will perform better.
ORGANIC VS. PAID
Many believe that social media marketing is now a pay-to-play – meaning if you want to reach a wider audience, it will cost money to do so. Due to the incredible volume of content and LinkedIn’s desire to generate ad revenue, brands will now need to engage in LinkedIn advertising to improve the performance of their marketing. LinkedIn has improved its ad platform and now provides a strong opportunity to market your message through animated or live video. Video content also outperforms other types of content on LinkedIn as it does across the board.
GO LIVE
Live streaming content continues to grow across the social media landscape. Marketers have been actively using Facebook and Instagram Live to reach their audiences in a more immediate and interactive fashion. LinkedIn is now on the scene, though to a much lesser degree. LinkedIn Live is still very new. It requires a third-party streaming app to implement it, and viewership and engagement are still low. That all being said, it likely will continue to grow. Now is the perfect time to test it out and get comfortable using it, ensuring you are ahead of the curve. your toe in the live stream pool and get used to the water.
Visual storytelling continues to be a powerful way to connect with your audience. As a formidable business-to-business marketing platform, using live or animated video on LinkedIn is now prime for brands to embrace to level up their social media marketing.
