Small Business Revenue: Increase it with custom product packaging
Today’s connection post comes from Jim Elder, president and owner of Uppercut Box Company. Based in Nashville, Tennessee, Uppercut Box Company manufactures custom printed, paperboard packaging for a wide range of products including folding cartons, headers, sleeves, and pillow packs. From gourmet foods to cosmetics, to consumer goods, to pharmaceuticals, and more, UBC offers a web-based, turnkey folding container solution to help your product be a contender in the marketplace.
The primary goal of any small business is to generate more revenue, and although it may not seem like it, packaging is actually a great way to do so. Simple choices you make in terms of packaging your product, such as using custom printed boxes, can greatly influence how potential clients perceive it. Product packaging may also influence how much shelf space your product receives, how much is ordered by retailers, and where it is displayed in the store. In this post, we will explore the basic steps of developing the ideal product packaging.
First and foremost, packaging can be used to build trust with your customers – and trust leads to longtime loyal customers. Just look at these statistics pulled from the Catalpha Marketing Agency and a recent study.
- 74% of consumers say that packaging that conveys transparency and honesty about the product builds trust.
- 76% of consumers say communicating directly on the packaging about how the product is manufactured helps build trust.
The Oberlo company found that 81 percent of consumers need to be able to trust a brand to buy from them. Additionally, 66 percent of consumers say that transparency is one of the most attractive qualities of a brand.
Well, next to using quality materials to develop your products, there is no better place to start building trust than directly on the packaging of your products.
Ready to get started? Let’s breakdown the process.
The Container
The very first step for generating small business revenue via your packaging is to carefully select the type of packaging. Every single element of the container, from color to function to size, will influence the way that your customers perceive the brand. Even a simple mistake, such as not selecting a box designed specifically for a product in the health care industry but instead of using one designed to hold electronics, can impact your sales. This is important because consumers have been trained by various marketing tactics to associate different forms of packaging with different types of products.
The hexagon box style is an example of a box that grabs the consumer’s attention and has a lot of space for design and messaging.
Size and Shape
When you are looking at the actual packaging, don’t forget to carefully pay attention to the size and shape. Generally speaking, larger boxes will cost more money. Therefore, by opting for the smallest package that will fit your product without damaging it, you will end up saving a small amount per package unit, which can add up over time. Just be sure the package is still large enough to fit your logo, label, and other pertinent information.
Expert Tip: Learn everything you need to know about designing the perfect product packing with The Complete Guide to Product Packaging.
Professional Design
The saying, “Sometimes you have to spend money to make money,” is completely true and applies to packaging. By spending the extra money to hire a professional design company to create the image or logo on your custom printed boxes, you can make your company appear more professional, thereby attracting more clients. A professional design also indicates a high-quality product in the eyes of most consumers.
In the example here, the Avon box has actually become a part of the product. See the impact the packaging can have on the product?
Plan the Messages
In addition to the professional design of your custom printed boxes, consider including marketing messaging on the package. For smaller containers, this can be something as simple as your slogan, or it can be a bit longer, such as your company history. The message you select and the formatting you use for it can also help indicate the quality of your product to your customers, making them more likely to purchase it in the future. The right messaging is a key factor in buyer decision-making.
Use Technology
While putting a message on your packaging is ideal, you don’t want to overcrowd the container. If there is more information you would like your customer to have access to, put your website or a dedicated landing page URL on the packaging. This is a great way to increase your website traffic, and it may even encourage clients to leave positive feedback, which will in turn encourage more sales. Many companies are also getting creative with technology and adding QR (quick response) codes to their products so clients with smartphones can quickly scan the code and access the website or special discounts and coupons.
That’s a quick overview of product packaging. For more information on custom packaging options, call us today at 615-385-8154 and we would be happy to provide you with further details on our services and custom packaging.
Remember that at Uppercut Box Company, your long term success means our long term success. We look forward to being your custom cardboard box or corrugated box vendor of choice. Find out more about our capabilities.
