The Easy Tool For Mastering Google Adwords For Your Small Business
As a small business owner, you’ve got many things that can drastically and immediately impact your bottom line – an employee calling in sick, an increase in price from a vendor, late deliveries to your customers, or late arrivals of inventory to you. For some businesses, things like weather, local news, special events and traffic accidents can negatively impact a day’s revenue.
When you are facing issues like these, some which are in your control and some out of your control, you need a marketing strategy that produces a high return on investment. There is no room for guessing. There’s no money in the budget for trial and error. It has to work.
At myMarketing Cafe, we are always looking for resources that can help small business compete within the local community and against the larger mainstream retailers. Small businesses employ 47.5% of working Americans. So, when we find a marketing tool that helps remove the guesswork out of marketing, we share about it far and wide.
Here’s what you came for… SpyFu
As SpyFu explains it, the software exposes the search marketing secrets of your competitors. You can test the tool right now in three easy steps.
- Start by searching for your business online in Google. Conduct a few searches: search by your business name, product or service type, and possibly product and location. Unless you have a really high ranking website or social channel, chances are you may not even appear on the first page of Google results. But look closely at what business do appear. Look at the paid advertisers that appear at the top and the bottom of the first page of results. Look at those that appear from review sites like Yelp. These are the domains you want to enter into SpyFu’s software.
- Enter your competitors’ domains into SpyFu.
- Go behind-the-scenes of your competitors in ways you’ve never been able to before.
<< Try SpyFu Right Now>>
SpyFu gives you:
- An overview and history of the domain – who their competitors are, what keywords they rank for, what they are spending on advertising.
- A chance to dive deep and look at your competitors’ PPC ads – plus you can look specifically at how the ads are performing. Use this information to copy your competitors’ best performing ads and not waste time and money guessing what will work.
- A look at your competitors’ organic keyword strengths – what words they rank for organically, what websites are linking back to their domain?
Learn new skills every day:
SpyFu teaches you how to grow your business and AdWords success through their industry-leading blog which features detailed how-to articles. They also offer an extensive tutorial library and a support team like no other using chat or phone.
At myMarketing Cafe, we use SpyFu as our go-to tool for SEO planning and PPC planning for clients. And, as always, we don’t mind sharing our secrets with you.
Have you used SpyFu? Let us know how it worked for you in the comments.
