Three Tips for Developing your Facebook Content
Are you struggling with developing content for your Facebook business page? On Facebook, I follow a page called Amazing Things In The World. They have 1.5M followers and the page is less than a year old. The fans follow the page because of the content. What I love about the page is that it takes me to places I never knew existed and the page administrator is charming and engaging. Within three posts, I felt like we were friends. Here are a few tips to help you create engaging content for Facebook.
Try this content creation exercise
If you find yourself struggling with shareable content, try this “content creation” exercise. Go on Facebook, Pinterest, and Instagram every night for one week. Spend ten minutes on each site and write down the content you love. In addition to this, set up a Google alert or a Talk Walker alert to search each day for trending topics in your industry. At the end of the week, use this list to develop ideas for content to share through your business page. Create an editorial calendar and choose positions where you can add this kind of content.
Share creative content you find from other sites
On average, 80% of the content on a business Facebook page is content they’ve found and are sharing. Only 20% is original content that deals specifically with the business (or is something they’ve created.) And why not? The internet is loaded with useful content relevant to your business. Your audience just needs you to share it with them. So, with the above exercise, you’ll find content that you’ll share through your channels and you’ll find content that will get your creative juices flowing, so that you can create your own unique content. Here’s an example: This picture, which includes the two most shared things ever (babies and puppies), was shared over 275,000 times. That’s shareable content!
While this picture above might not have anything to do with your business. If you come across something like this, perhaps in a book or online, you can use this in your channels because it is interesting to a broad audience. This page owner simply curated the content, and then shared it with their audience while also giving credit to the author.
Include a call-to-action on your updates
Once you find your awesome content, don’t forget to do something with it by including a call-to-action. Tell your audience what to do with your content, whether to share it, like it, or make a comment.
Now, it’s your turn to share. What’s your favorite Facebook page? Even if it’s your own page, brag about it here!
most of this stuff, from fb to pinterest is an incredible waste of time for a serious business. it’s great fodder for parties and social gatherings, but what if the business doesn’t do that? as an artist, i would say that the world is lacking in and starving for imagination, but nobody is willing to pay an artist for that intellectual property. they think they can just google it or get it spoon fed off some random surface level novelty rss feed. for instance i have not found any art forum to be of anything of any real depth but time consuming distraction to my process as an artist. yes, lots of ideas, but let’s see some real value and human consciousness behind it. everybody broadcasting and nobody is listening.
Hi Luc,
Thank you for commenting! Two things… first, I think you have given yourself a project and that is to develop a forum that offers real depth into your process as an artist. What a great idea! Second, I agree that many people don’t listen when using the platforms. It DOES tend to be broadcasting but when you are an active listener, I believe it can work for you. Jackie (who also commented on this blog post) began our friendship on social media. I truly think it’s because we listen and engage. I would LOVE to see your work and brainstorm ideas. Will you email me your website? My email is barista@mymarketingcafe.com. Also send me your Facebook page and Pinterest, and others. I’m all pumped up about this. I want to help!
I do the same thing, Jackie! It’s part of my 80% of curated content. :)
Thanks Jo Lynn. You have some of the yummiest ideas! I also like following strategic partners on Facebook (like you!) and sharing their content on my FB business page as the information is equally helpful to my FB followers.